The new Danish brand LA RŌUGE combines simple designs and pure, high-quality materials with a feminine, timeless, and classic style with an edge. LA ROUGE offers knitwear, dresses, blouses, and trousers – designed for the discerning woman who appreciates classic with a twist and exquisite styles that last more than one season.
LA RŌUGE is driven by a passion for fashion and a heart that beats for simple designs, good qualities, and a high level of finish in every single piece of clothing.
LA RŌUGE means "the red one" and refers to the brand's founder – the fashion-conscious, modern feminist, Malene Bundgaard Lassen, who fights for women's rights. Through LA RŌUGE, Malene donates fabric scraps to an Indian supplier who ensures that Indian women find work, enabling them to support themselves.
LA RŌUGE was created during the coronavirus pandemic in 2020. As a reaction to a rapidly changing world, Malene, with LA RŌUGE, marks a new beginning and new paths in the fashion industry. No one knows what tomorrow holds – and the ambition with LA RŌUGE is that no more than 2-3 months should pass from an idea's inception to finished styles landing in stores.
